The Brief
Isoflow tasked us with a refresh of their existing brand. The task was the elevate their branding so that they weren’t just known as the “red” brand. The circle logo also felt out of date and there was a need to re-look without revolutionising completely.
The Concept
“Make complex simple”
We created a symbolic icon that represents Isoflow’s purposes and process of making the complex simple. The power of the icon is held in its adaptability and expansion to other elements of the branding.
Isoflow Rebrand
Grid System
The icon became an opportunity to create a dynamic design system that allows for brand expansion with the integration of motion elements.
The grid created from the icon, allowed us to explore a variety of additional icons and symbols to be used across the visual language.
