The Brandmark
The brandmark is inspired by
the fundamental shapes found
in digital audio workstations,
that sound artists use to cut
& build tracks.
To represent the name, the three bars form the abstract shape of a P followed by a blank.
The dynamic mark shifts and changes to represents pointblank’s vision - to challenge the status quo, to grow, to evolve, to build an accredited community of creative, rooted in culture, empowered by education.
The Motif
Inspired by music bars & digital workspaces, these fluid, organic shapes adapt & morph.
The Grid
The 10-column grid, originally used to construct the pointblank brandmark, has been extended for consistent application across the visual language in both print & digital collateral.
Pointblank Recordings
Pointblank Recordings is an in-house record label, dedicated to showcasing and releasing the students’ music.
